ABOUT

Product Strategy & innovation Consultant | AI Integration & Product-Market Fit

Help companies navigate the shift from legacy product frameworks to AI-first ecosystems. My focus is on transforming LLM capabilities into sustainable business . I don't just 'add AI' to a product; I redesign the value proposition to leverage workflows, personalized user experiences, and data-driven scalability.

AI Roadmap Evolution: Transitioning traditional product roadmaps into AI-native strategies, prioritizing high-impact use cases over "AI hype."

Value Proposition Design: Defining how Generative AI creates tangible ROI for the end-user.

• AI-Native Product Strategy

• Agentic Workflows

• Data Monetization

• AI UX/UI Design

• Product-Led Growth

Spott

Founder ( E-Mobility) / Product Innovation & Business Strategy

November 2021 - March 2025 (3 years 5 months)

Founded in 2021, a startup for revolutionizing electric fleet mobility with advanced, proprietary technology. We develop innovative solutions for the entire EV ecosystem.

Comprehensive solutions for companies, residential/commercial condominiums, e-mobility service providers, and individual drivers.

Samsung Eletronics

Head of User Experience

September 2019 - November 2021 (2 years 3 months)

Developing world class product experiences through for Samsung digital channels.

Working closely with business and product teams and responsible for ensuring that the mobile and digital information architecture designs are forward thinking and meet the current and future needs of customers.

Setup processes to create a sustainable design culture that can scale as the team, while maintaining a cohesive design across various form factors, features, and product lines.

Mentoring startups of the #CreativeStatups acceleration program - 15 startups for 7 months in 3 phases: Discovery, Ideation and Prototype.

Samsung Eletronics

Strategy Manager - Product innovation

February 2018 - September 2019 (1 year 8 months)

Lead projects with different levels of fidelity across Digital Experience.

Create digital experience strategies that optimize the customer experience along the

entire journey from awareness to consideration to buying and using.

Drive user-centric perspectives with stakeholders and handle tough questions and

business challenges.

- Mobile TV experience for Galaxy A30 and A50 for LATAM countries

- Bussines Tv solution for small business in Brazil and Russia

- Natural user experience - Project for mobile technologies to avoid car crash

- Samsung Creative Startups Program - Mentoring more than 20 startups

- New features for Payments for Samsung Pay Samsung.

Samsung Eletronic - Advanced Technology

New Products & User Experience Supervisor

September 2019 - November 2021 (2 years 3 months)

Projects developed in user experience methods, analytical, problem solving and

envolve product methodologies and research techniques.

Samsung Startups Program - Leading startups/accelerators to develop

new conceps and breakthought ideas using Design Thinking methodology

Creates cutting-edge solutions for Mobile, IoT and Wearables.

Products for AR and VR - 360 Cameras

Interactions with No-screen and IA interactions Design

Work closely with the business team to understand consumer needs and

behaviors both prior to efforts and when evaluating usability of proposed

solutions.

Innovation Consultant - Product Specialist

September 2019 - November 2021 (2 years 3 months)

Developing digital strategies and implementation of initiatives that balance

customer/user needs with business objectives. User Experience vision for

platforms across desktop, tablet, and mobile ensuring a consistent brand

experience.

For more information access:

www.linkedin.com/in/rtobias13